The Wanneroo Business Association (WBA) is a reputable not-for-profit organisation, with more than 20 years’ experience in supporting and representing businesses.
Founded by a passionate group of people in 1999, the WBA is now recognised as the premier business association North of the River, with an ever-growing and active community of over 420 members, from 83 suburbs across Perth.
WBA membership allows you to:
- Network, generate leads and share your knowledge
- Promote your business and gain an online presence>
- Learn and upskill to grow your business
- Connect, support and collaborate with other local businesses
- Be heard at Local, State and Federal Government levels
The Wanneroo Business Association (WBA) was incorporated in August 1999 by a group of business people with the task of looking after the interests of the newly formed City of Wanneroo local authority.
The new association drew on a long history of the Wanneroo Chamber of Commerce formed in the early 1970s, which worked collaboratively with the Shire of Wanneroo. The steering committee charged with establishing a new representative body chose the "Business Association" model over other models including a chamber of commerce because a business association better reflected the local business community.
The WBA soon became a powerful advocate for the needs of business, and to this day, regularly tackles issues which inhibit the expansion of business within the City of Wanneroo. Issues include infrastructure, such as rail and road, telephone, broadband and power supply as well working collaboratively with the City of Wanneroo on projects including skills development and business security.
More than 20 years later, the WBA is stronger than ever with over 420 members. The organisation is led by a voluntary Board of Management, but has grown to employ two dedicated full-time staff. Feedback and consultation has allowed us to build a range of business support services to ensure we remain relevant and can continue to keep our finger on the pulse of the business community.
Fortuna Advisory Group
Hello, my name is Dinesh Aggarwal, and I am the WBA President, having served almost 10 years as Board Member and Treasurer.
With over 20 years experience in Accounting, Finance and Business Management in top corporate positions, both in Australia and overseas, I am currently the Managing Director of Fortuna Advisory Group.
As the Principal, I manage Australian subsidiaries of major international companies, a large variety of SME’s and a significant base of high net-worth individuals. I also provide specialist advice on Self-managed Superfunds and handle objections with ATO and appeals at Tribunal level.
A highly acknowledged professional, I have been Chairman of the CPA (WA) Public Practice Committee and a member of CPA Australia Public Practice Advisory Committee. Among various achievements, I have won the CPA 40 Under 40 Young Business Leaders’ Award two years in a row (2012 and 2013), while also being named finalist in the SME Tax Adviser of the Year 2015 (Tax Institute of Australia) and winner of the ISWA Personal Excellence Award 2016.
As the winner of several awards including the prestigious Mutli-service firm of the Year 2019 (Australian Accounting Awards), Fortuna Advisory Group is a diversified practice with specialized divisions in Tax & Business Advisory, Legal Services, Mortgage Broking and Financial Planning.
It also has a philanthropic arm – Fortuna Foundation which works actively in the space of homelessness. As a group, Fortuna was recently named State Finalist at the Telstra Business Awards 2019 for the Medium & Making waves category.
The Marina Mindarie
Hi, my name is Chantell Rosenthal, the WBA Vice President.
I first attended a WBA Sundowner almost 4 years ago and instantly felt a sense of family, passion and support. I knew within a couple of months that I wanted to give back to an organisation that was providing so much good to the local business community. This is when I nominated to join the board.
The past 3 years, 2 years as a board member and 1 as Vice President, has given me the opportunity to give back to the community and the people within it, and also allows me to work with other board members, develop new relationships and build on existing experience and knowledge.
I possess a passion for the hospitality and tourism industry, having managed many premium restaurants earlier in my career. I enjoy spending quality time with my family and friends, including travelling the globe and indulging in fine wine and food.
I am currently employed by FJM Group, at The Marina Mindarie in the capacity of Business Development Manager withing a multi facete operation.
Prior to this, I was employed as a Recruitment Specialist, overseeing three states: WA, NT & SA, specialising in Permanent Recruitment/HR Solutions; responsible for a large annual budget, overall profitability of the business, business development, Human resource management and personal management within a highly competitive and ever-changing environment.
NAB Business Banking
Hi, I’m Nigel Santa Maria, I am a passionate believer in creating a high performance culture based on client-centric quality service where value surpasses price.
As the current Treasurer of the Wanneroo Business Association, I am also an avid cyclist, which inspires me to give back to the community, by undertaking community service and a number of fundraising events in the not-for-profit sector, primarily CanTeen and MSWS. To this end, I was honoured to participate in the 2018 Commonwealth Games Queen’s Baton Relay, as recognition for outstanding service to the community.
With over 30 years’ experience in banking & finance, I started my career at the Commonwealth Bank which resulted in winning many banking awards and 10 years in successful leadership roles, including WA State Manager for Commercial Broking & Executive Manager for Commonwealth Private, before heading to NAB to head up the NAB’s Asian Banking Suite.
I recently became a Business Lending Consultant at Provident Business & Lending Solutions, before being appointed as a Senior Business Banking Manager at NAB Business Banking.
Hi, I’m Phil Oxenburgh. I have worked in national customer management and sales leadership roles with global corporations for over 20 years.
I have been a member of the WBA since 2016, and was elected to the board the same year, stepping up to become the Secretary towards the end of 2019. I enjoy assisting the association to grow rapidly and I look forward to continue helping local businesses develop and grow.
I returned to WA in 2008 with MG Kailis Group as National Business Manager, then in 2013 I started Kestrel Strategy Pty Ltd which focused on consulting in Customer Strategy and Leadership development. I recently returned to my passion for corporate sales with Warwick Fabrics, Australia’s largest distributor of upholstery and drapery fabrics in the home, retail, office, hospitality, marine and transport sectors.
My name is Stephen Wigley, and I am the CEO of Burning Fruit, a leading edge web development agency based in Perth. An expert marketer and raving WBA fan, I can often be found telling all my clients and contacts about the WBA.
I often refer to the WBA as the best association in Western Australia, this feeds in to our meetings when I chair the WBA Marketing Committee meetings.
I am also a Director at Venue Maestro, the fastest growing platform for finding venues for private and corporate events Australia-wide.
Burning Fruit specialise using your target audience to raise the conversion rate of your website and generate business ahead of your competitors. We are unique in the web industry by putting your target audience in the centre of our design process to raise engagement and conversion. Our proven methodology transforms business both online and offline.
We facilitate businesses in how to get ahead of their competitors through our unique user experience we implement in every website to raise conversions significantly. Having proven our model over a number of years, we are as passionate as ever to help businesses across Australia.
Eye For Recruitment Pty Ltd
Hi, I’m Kasia Mieczkowski, the Managing Director of Eye For Recruitment.
From growing up assisting within the family run automotive business, to commencing a career in a large international mid-tier accounting firm as a Tax Accountant, I have always been passionate about helping people and seeing businesses grow with the right people and systems in place.
Moving my career into the Recruitment space and having the opportunity to work within & alongside a varied range of business size operations has given me great insight into the needs and struggles of businesses on a day to day basis, and the positive impact that having the right people working for them can have.
Having worked within senior recruitment positions over the last 9 years within the Perth market, I have also had a fair amount of industry insight and opportunity to learn about and not only know the market, but also the importance of a supportive network of professionals around you. On the search for a fabulous “Business Family” I joined the WBA at the first opportunity I had, and I have been a raving fan ever since!
Having been an active member for several years and seeing how well organised & professionally run the Association is, as well as the support that is provided to the business community within it, I had the pleasure of joining the Board in 2019.
When I’m not busy working at the office you will find me spending time with family & friends (including my fur-kids), going for long drives with my hubby (lunch in Busso anyone?), dreaming about my next exciting holiday adventure (or planning it), and most importantly attending WBA events rain, hail or shine!
Eye For Recruitment is a Flat Fee Recruitment Consultancy based in Perth that specialises in helping businesses find the right people to join their teams across a variety of industries and positions.
Asset Financial Accounting
Hello, I’m Mike Pilkington, a degree qualified Accountant & Australian CPA.
As a fairly new member of the WBA, I am honoured to serve on Board, as well as on the Finance & Governance sub committees of the Association, adding value through my extensive accounting knowledge & eight years experience at board level with various non for profit entities.
As an advocate for small business representation & networking, I am not only proud to be associated with the WBA, but I actively promote the association through my client base & to other business networks.
After founding Asset Financial Accounting in 2009, I take pride in getting to know my clients & acknowledge that each one is unique & has their own specific requirements – the “one size fits all” approach does not apply in this practice!
Asset Financial Accounting is a boutique accounting firm offering a range of accounting services including bookkeeping, consulting & training, a virtual CFO function & tax services (under licence), all tailored to their clients individual needs.
ECU School of Business and Law
Hi, I’m Dr Jalleh Sharafizad, an Entrepreneurship and Innovation lecturer in the Business Services discipline at the Edith Cowan University School of Business and Law. I am a passionate researcher with a successful track record mainly in the areas of entrepreneurship and small business. I have published extensively and internationally in high impact journals such as International Journal of Hospitality Management, Studies in Higher Education Journal, and Education + Training.
I look forward to helping the WBA in all its activities and endeavours and working together to build up capabilities for all businesses within the City of Wanneroo.
My current research has led to major awards like the Edith Cowan University Athena SWAN Advancement Scheme, 2019. In addition, I have led and successfully completed a number of research projects funded by Edith Cowan University. I have chaired and organised major international industry events like Networks in changing business ecosystems 3rd International Symposium. Being a strong advocate for small business, I regularly volunteer my knowledge and time to assist different business associations in WA, helping them put together training programs and networking events for business start-ups, providing advice and expertise to help entrepreneurs launch their new business, and assisting business owners to grow and expand their established business.
The Northern Guide - Compass Publishing
Hello, my name is Heather Cole and I’m the Managing Director of Compass Publishing Pty Ltd T/A The Northern Guide.
I began working in the media industry in 1984 when we didn’t have computers or mobile phones, how did we ever cope!!
With over 35 years in the industry and after being made redundant in 2017, I spoke to several local businesses to see if they would like a local magazine that would be distributed free to homes in the City of Wanneroo area. Two years later we’re still going….and growing!!
I’m very passionate about supporting the WBA, local businesses and also take great interest in the community where I live and am the Chairperson for a local residents group.
I’m always ready to lend a hand and do what I can to help local businesses and people to reach their goals in life and many of my friends tell me I’m a “middle aged Yorkshire tart, with a heart!”
The Northern Guide provides an alternative affordable platform for local businesses to connect with their local community and shout from the rooftops who they are and what they do.
Our motto is “keeping it local” as we want to help businesses grow which improves the local economy and increases local jobs.
Wanneroo Business Association
Hi I’m Lauren Bell, the General Manager at Wanneroo Business Association – WBA
I can normally be found catching up with members or meeting new businesses in the area to tell them about the WBA, l’m also part of the furniture when it comes to our events too!
I started with the WBA in 2014 when I arrived in Perth from Manchester, England, but it’s not just me that’s come such a long way. During this time, the WBA has seen membership more than double, the sense of community and peer support amongst members has never been stronger and I am constantly surprised by the sheer variety of businesses I meet on a daily basis. It has been a delighted to build the WBA brand in to what it is today.
I have a BA Hons in Management from the University of Manchester and previous experience working in Sales, with the largest Chamber of Commerce and Industry in the UK, before I made the move to WA.
The highlight of my year is usually the Business Awards, where we get to celebrate with the businesses in our community and everyone dances the night away, it’s awesome to see this event come together. I also enjoy being creative and thinking of new ideas to implement on a day to day basis to improve the experience for our members and help them connect with each other.
An interesting fact that you may not know is that I have broken a Guinness World Record for the longest ever netball game. In a team at college, we played for a total of 55 hours and 20 minutes non-stop….but as this was in 2007 it has now since been broken!!
Wanneroo Business Association
Hi, I’m Kellie and I’ve been with the WBA since March 2017, starting out in a temporary role to cover Lauren’s leave, I am now employed in a permanent full-time position.
I moved to Australia in 2016 after a 10 year dream and still pinch myself at having finally made it.
In the UK I spent more than 15 years as a military wife which entailed lots of moving around so my jobs were varied but my main focus was on admin roles, from assisting the Home Office with immigration and human trafficking, working for the Department for Environment, Food & Rural Affairs, retail work and even spent 8 years managing a coffee shop on a military base!
I love being in Australia. Working at the WBA is a great way to meet lots of interesting and diverse people within the local business community. I look forward to meeting you soon.
Notice of Annual General Meeting (AGM) and Agenda The 2020 Annual General Meeting (AGM) will take place on 16 September at The Marina Mindarie, tickets are available h...