Business owners can find themselves scratching their heads in frustration with shortcomings on their website and feel helpless to improve it without a serious overhaul or rebuild. However, if you are after some quick wins, “chunking” is an effective and easy way to improve your website.
Chunking is the art of placing snippets of content together in “chunks” making it easier for the visitor to read, digest and find what they are looking for. Chunking helps to improve your website.
On average, only 30% of content is read on any web page. Chunking draws the attention of the visitor to their goals.
A simple example is this article here. If I failed to chunk, it would just be one long body of content which you would have to tirelessly plod through trying to extract the gold you were looking for. Instead, I will make it easy for you by separating the information into segments and adding a sub-title to each section.
Simply put, users get put off by trawling through content. They want the information they are looking for to jump out of your webpage. Give them a great user experience and they will want to take the next step and engage your services or buy your product.
No, but it’s a start. Short snappy paragraphs are important, however, ensure you add a heading to each paragraph so it’s crystal clear what content it contains. This is so simple and effective, you can do it today and your visitors will be thankful.
Some simple strategies include introducing the following:
Take your chunking to the next level and improve your website even more! Implement clever design elements that effectively communicate your business and offering such as
How easily can visitors skim through the content on your website? Ask someone else to provide you with some objective feedback; was it a struggle or is the content well defined? What opportunities are there to improve how your content is chunked? If you’re not sure, ask advice from a user experience specialist.
And remember, whenever you write a new article or content for your website, always ask yourself “have I chunked it?”
Burning Fruit offer website support to help improve the performance of existing websites as well as UX consultancy and new website design and development. Ask Burning Fruit how you can improve your website. For more information, get in touch today.
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