If you already have a good grasp of social media then you’re probably already doing most of these. This blog is aimed at those who really are a little lost on where to start, what to do first and how to start and improve your Facebook page.
To get started, invite your friends and family to follow your Facebook page. While they may not be your target audience (or maybe they are?) they may know someone who is in your target market, and they can share your posts or direct people to your page.
You can write something along the lines of “Connect with us on Facebook” and then embed the link, or you can simply add the link.
Put it on your business cards, put it on every directory listing you have. Hey, you could even tattoo it on your forehead! No, don’t do that! But do the other things.
Ask people you meet at networking events to follow your Facebook page for a follow in return.
Don’t just join but contribute to the discussions in each group using your Facebook page. Be generous and only self-promote when appropriate. Follow other people’s pages, most will follow you back.
A great tip to improve your Facebook page. Use Canva or similar to create great quality images. Find great photos on Pexels, Unsplash or Kamboompics.
Share blogs to your Facebook page. Post relevant links. Share tips or advice. Post your news.
How you set it up is your choice. Even a simple Word doc or spreadsheet is good enough. You might choose that one week you will post a quote, next week post a tip or fact, and the following week you post a link or share a blog and another week you share another resource/blog/event etc.
This is the place to get a little personal, and tell people a bit of background. Use this section to really connect with your readers.
Add these under the ‘Services’ tab of your Facebook page, but try and limit it to less than 7 or 8 so it doesn’t get confusing.
You can ask current or past clients to leave a review on your Facebook page.
Remember that all Facebook page cover images are public so anyone can see it. This is a great marketing tool. You can add text or images in any way you like, just make it professional and of good quality. Consider changing it every 3-6 months or so.
It is important that logos used on your Facebook page are correct and of good quality.
This way people can message you if they don’t have your email but follow your Facebook page. If you are going to have this, please ensure you check/reply to any messages in timely way.
They have taken the time to comment on your Facebook page and it’s great to get this engagement. Even if you get negative comments (hopefully not often!) reply in a professional way and then take it off line (encourage them to private message you or email you if the issue still needs resolving).
Use a scheduling tool and re-post blog links to your Facebook page a few months later or re-post an image. Just make sure it’s still relevant.
Things change. You change, your business changes and Facebook page changes. So regularly go into each tab and check everything is how you want it.
Check best times to post on your Facebook page because some content will have more engagement. This helps you plan future content and can also form the basis of any paid ads you may choose to do.
Even if you don’t have a huge marketing budget and can’t outsource it all, just outsourcing part of your social media strategy, such as image creation or content writing, might just free you up to do other things. And your social media presence will be getting the ‘expert touch’.
Written by Rachel Boros, SB Creations
Email me at firstname.lastname@example.org
Rachel Boros is a Freelance Writer and Virtual Assistant in Perth, Australia. She has a degree in Communications & Marketing and previously worked as a Marketing Coordinator and Personal Assistant. Add a love of the written word and a desire to read and write, and this explains the passion behind the work.
Outside of work, she’s usually found juggling two energetic children (while trying to look sophisticated on the school run) and managing positions on the committee of her local Book Club and local Playgroup. In-between all that, she does enjoy hiking or running, and she freely admits to enjoying a drink of wine!
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