Growing Our Future Together
Strategic Plan 2024-27
The Wanneroo Business Association’s Strategic Plan 2024–27 sets a clear direction for how we will continue to support, connect, and advocate for local businesses over the coming years. More than just a document, it is a roadmap that reflects the voice of our members and the evolving needs of the business community.
Developed through collaborative planning sessions with our Board, staff, and members, the plan identifies the challenges and opportunities facing businesses across the City of Wanneroo and sets out how WBA will respond. At its heart is a commitment to delivering value, strengthening connections, and ensuring every business - from solo operators to large organisations - has access to the support and opportunities they need to thrive.
MEMBERSHIP
& GROWTH
Delivering value, flexible options, and opportunities for all members.
FINANCIAL
STABILITY
Strengthening revenue streams to secure a sustainable future.
BRAND VISIBILITY
& RECOGNITION
Ensuring WBA remains modern, trusted, and widely recognised.
TECHNOLOGY
INTEGRATION
Improving efficiency and member experience through better systems.
GOVERNANCE
& LEADERSHIP
Reinforcing strong structures and developing future leaders.
NETWORKING
& COLLABORATION
Creating meaningful opportunities for connection and growth.
Download the Full Plan
Our Strategic Plan lays out the practical steps we’ll take to achieve our goals, with clear actions, measurable outcomes, and accountability built in. It details how each strategic pillar will be implemented, who is responsible, and how progress will be tracked over the next three years.
By downloading the full plan, you’ll gain a deeper understanding of the priorities guiding WBA’s work – from strengthening membership value to building stronger networks, improving technology, and ensuring long-term sustainability. It’s also an opportunity to see how your input as a member, volunteer, or partner helps shape the direction of our Association.