All the big companies have played marketing jokes on April Fools day. Burger King announced the Left Handed Whopper and Richard Branson said he was buying Pluto to reinstate it as a planet. There was even a bacon flavoured mouthwash suggested. But is there a place for humour in the rest of your marketing? If you’re looking to engage customers in an impactful way with a small budget, using a well-timed joke might make all the difference.
According to a recent Nielsen study, 80% of the public are more likely to remember adverts that make them laugh. If you know what humour strategy you’re using and who your audience is, why not entertain your customers instead of using the hard sell?
So can you use humour in your industry? What are the benefits of using humour in your advertising?
There are marketing rules to using humour in your marketing, as long as you mind them, you can get started on your campaign.
You don’t have to be a stand up comedian to add some humour into your marketing campaign. You don’t need your audience to roll on the floor laughing, or even for your advert to go viral. If you can get them to smile and “get it”, then that’s enough. They’ll remember you.
If you can win your audience over with simple humour, you’re a step closer to making genuine connections and they are more likely to explore your product/service.
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