Member Case Study – Kingsway Community Bank Branch of Bendigo Bank

Meet Gary Mitchell, Branch Manager at Kingsway Community Bank Branch of Bendigo Bank, long term Wanneroo Business Association (WBA) member who recently opted to be WBA’s Business in the Spotlight sponsor.  Read on to find out more about the branch and their journey with the WBA.

kingsway community bank

Tell us more about Kingsway Community Bank Branch of Bendigo Bank

Community banking is based on a ‘profit-with-purpose’ model, which means Kingsway Community Bank Branch profits are returned directly to our community that has generated them.  Partnered with Australia’s 5th largest retail bank, we have been providing award winning financial products.

A member of the Wanneroo Business Association, Kingsway Community Bank Branch has contributed more than $145,000 to local community groups and not-for-profit organisations!

Their team enjoys working with individuals, families and businesses to meet their financial goals in order to sustainably prosper.

2018 Winner – “Customer Service Excellence” – Wanneroo Business Association Awards

2018 Finalist – “Best Business 1-5 Employees” – Wanneroo Business Association Awards

Summarise the Wanneroo Business Association in 3 words:

Dedicated, Receptive, Professional

Why did you opt for our Business in the Spotlight package?

Kingsway Community Bank Branch wanted to engage with a platform that allowed prime positioning for our team and brand with WBA Members and guests.  We collaborated with the WBA to create interactive networking sessions which allowed us to provide information on our services in a fun and relaxed environment.

What is your favourite thing about the WBA?

The WBA Team have a good knowledge of the businesses in their membership.  Lauren Bell, their General Manager, made the process enjoyable and valuable by listening to our needs and ideas and turning them into reality.  This meant our team was able to effectively relay our message and make great connections.

302 people attended events included in your Business in the Spotlight campaign. Why was event exposure so important ?  

In a highly competitive and flooded market, it can be a challenge for people to understand your unique point of difference.   Being Business in the Spotlight gave us the opportunity to speak directly to people about this.  During our campaign we held Networking Bingo, two Coffee Catch Ups including one at Bill’s Machinery and a Quiz Night sundowner.

What was your favourite part of the Business in the Spotlight campaign?

When members gained an understanding of how their organisation or business could benefit by partnering with us. It is always enjoyable to discuss potential ways to assist people to achieve their goals.

What was the result of the Business in the Spotlight package for Kingsway Community Bank Branch?

We have had a number of leads and referrals generated from our campaign with Wanneroo Business Association, I would recommend the Business in the Spotlight package.

 

Read about Wanneroo Business Association’s experience of banking with Kingsway Community Bank Branch here

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