With the latest information from our members, our business blog provides information on specific topics, businesses or industries.

Business Blog - 40 Results

16/03/2020
By WBA

THE FIRST STEP TO BEING MORE EFFECTIVE IN YOUR MARKETING

THE FIRST STEP TO BEING MORE EFFECTIVE IN YOUR MARKETING – Contributed by Burning Fruit DEFINE YOUR AUDIENCE To refine your messaging and how you communicate with your audience, it is essential that you know your ideal customer inside and out. When you hone in on this detail you can market to them more effectively, […]

12/03/2020
By WBA

Is It Ok To Gender Target Your Marketing

Is It Ok To Gender Target Your Marketing – Contributed by AndyK Graphic Artist So is it ok to gender target your marketing? The short answer is ABSOLUTELY!!!! Don’t get me wrong, I am a very strong supporter of equality, but I’m also a realist. As a general rule, men and women react differently to […]

05/03/2020
By WBA

5 Reasons To Use Squarespace

5 Reasons Why I Use Squarespace – contributed by Hot Lizard Designs When it comes to designing websites, there are lots of platform options to choose.  Personally, I am a big fan of Squarespace since I discovered it nearly 8 years ago.  I use this platform to build websites for all of my clients. Here […]

03/03/2020
By WBA

WEALTH MINDSET AND FAMILY BUSINESS

SOCIOEMOTIONAL WEALTH MINDSET AND FAMILY BUSINESS – Contributed by Woodhouse Socioemotional Wealth Mindset What do you think are the value systems that underpin family business decisions? Recently I was invited to deliver a presentation entitled “Family Businesses in Modern Context: Challenges and Issues” and I wanted to make it more valuable than just stating the […]

03/03/2020
By WBA

FAMILY BUSINESS IS DIFFERENT

FAMILY BUSINESS IS DIFFERENT – contributed by Woodhouse The Point Where Family and Business Collide I recently presented a workshop on succession planning. One of the attendees commented they had not realised how different or how emotional the family business space really is compared to non-family SME’s. Working with family businesses, I am constantly surprised […]

20/02/2020
By WBA

40+ tasks you can outsource to a VA

40+ tasks you can outsource to a VA – Contributed by Rachel Boros at SB Creations I am often asked what a VA does? I also often see people asking in Facebook groups etc what type of tasks they could outsource to a VA and what the cost would be, so I thought I would […]

20/02/2020
By WBA

WEBSITE TAGLINES & WHY IT’S TIME TO NAIL IT

THE UNDERESTIMATED TAGLINE AND WHY IT’S TIME TO NAIL IT – Contributed by Burning Fruit Speak to any business adviser and they will stress the importance of a “tagline” or “strap line.” This is your opportunity to articulate your product or service offering in a nutshell. Sitting underneath your logo, any prospect can quickly understand […]

16/02/2020
By WBA

Rejection Therapy: Sell More By Getting More Comfortable With ‘No’

Rejection Therapy: Sell More By Getting More Comfortable With ‘No’ – Contributed by Ignitzee Losing the fear of rejection takes time because it relies on changing how we see rejection, preparing for it and reflecting on it. And lots of practice. Being OK with rejection is important for businesses so you can sell more, and […]

13/02/2020
By WBA

What should I have on my Business Website?

What should I have on my Business Website? – contributed by Hot Lizard Designs Whether it is your first website, an ‘online brochure’, or a more complex e-commerce website, you need to establish what you want your website to do.  If you want visitors to contact you, then call to action buttons or contact numbers […]

16/01/2020
By WBA

Power Up Your Marketing with Humour

Power Up your Marketing with Humour – Contributed by AndyK Graphic Artist All the big companies have played marketing jokes on April Fools day. Burger King announced the Left Handed Whopper and Richard Branson said he was buying Pluto to reinstate it as a planet. There was even a bacon flavoured mouthwash suggested. But is […]

07/01/2020
By WBA

Coopetition: Collaborate your way to success

Coopetition: Collaborate your way to success – Contributed by Igntizee   What is coopetition? Coopetition isn’t a typo but it is a new way of doing business that centres around collaborative competition. The Why Soloprenuers & sidehustlers Flying solo can get a little lonely sometimes. Looking to collaborate by working with other like-minded businesses can […]

04/12/2019
By WBA

Observation Towers By Emineo

Over the past 12 months you may have spotted the new Observation Towers being installed along Western Australian beaches.

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OTB Developments Project Opens Successfully

OTB Developments Project Opens Successfully Thursday 24 September 2020 marked the official opening of a $4.7m project by OTB Developments, local business and Wanneroo Bus...