Board Member
Cleverly Accounting



Hi. I’m Alice, a charted accountant & certified financial modeller, with 13 years of diverse accounting experience. I am the founder and principal of Cleverly Accounting – an accounting firm based in Joondalup. We specialise in virtual CFO, financial modelling, business valuations & bookkeeping services. Our goal is to alleviate financial stress for small businesses, streamline their operations, help them secure funding & leverage their financials for growth.

I’ve been an active member of the WBA for close to three years. Through this group, I have met so many wonderful people, a few of whom have become friends and tremendous supporters of my business. It is an honour to have been elected to the board and I look forward to contributing my knowledge, skills and enthusiasm to further support this community and its members.


Outside of work, I like being outside, camping, hiking & spending time with my dog. I also love to travel and I’ve been to almost 30 countries.



Wanneroo Business Association delves into Perth's future opportunities for business

Last week, the Wanneroo Business Association (WBA) had the privilege of attending the State of the Future Lunch at Crown Perth. This event offered a unique opportunity fo...