Board Member
Cleverly Accounting



Hi. I’m Alice, a charted accountant & certified financial modeller, with 13 years of diverse accounting experience. I am the founder and principal of Cleverly Accounting – an accounting firm based in Joondalup. We specialise in virtual CFO, financial modelling, business valuations & bookkeeping services. Our goal is to alleviate financial stress for small businesses, streamline their operations, help them secure funding & leverage their financials for growth.

I’ve been an active member of the WBA for close to three years. Through this group, I have met so many wonderful people, a few of whom have become friends and tremendous supporters of my business. It is an honour to have been elected to the board and I look forward to contributing my knowledge, skills and enthusiasm to further support this community and its members.


Outside of work, I like being outside, camping, hiking & spending time with my dog. I also love to travel and I’ve been to almost 30 countries.



Nominations now in for WBA Committee of Management 2024-2025!

Committee of Management Nominations Closed A total of nine nominations (full list below) have been received for six available positions, meaning for the 9th consecutive y...