3 tips for a great briefing session with your copywriter – contributed by SB Creations

A great project brief is a vital part of ensuring you receive great content from your copywriter. Read on for 3 tips for a great briefing session with your copywriter.

If you are delegating content writing to a copywriter for the first time, you might have some questions.

  1. How can you make sure you get copy that is bang on point?
  2. Will the copywriter know what you need?
  3. How much time should you invest now in terms of briefing the copywriter,to ensure a great outcome?
  4. How do you manage the project from the start?
  5. And, as the client, do you simply sit back and wait for the first draft to come back to you?
Building a great relationship with your copywriter

As an experienced copywriter I know how to craft copy that converts, and I will have many ideas for how to present your copy.

However, you are the client – and absolutely allowed to put forward your opinion about the way the copy is presented, the tone, and the wording.

Ideally we both see things the same way! There is a proven process that works when it comes to creating great content. You can read all about my process in this blog here.

But back to the briefing session..

Briefing and discovering

The briefing session is often called a ‘discovery call’. It’s where the client and copywriter talk through some of the bigger strategies your business is working with.

It’s a good idea to come to the phone call or Zoom meeting with an open mind. All we need to do at this point is start a conversation about what you need, what your audience needs, plus get an idea of time-frames etc. We do not need to have all the answers at this point – this is a starting point.

Tip #1 – Be prepared to answer a few questions

Firstly, we just chat. It’s as simple as that!

You tell me all about you and your business, and what copy you want.

Then I will ask a few questions…!

If you do not know all the answers yet, that’s okay. These questions can prompt you to get thinking – and I can help you narrow it down if necessary.

  • What is it you need this piece to achieve?
  • Do you know your target audience – who exactly are we writing for?
  • What do you want your audience to do with this copy? Email you? Sign up for a course? Download something? Find you funny?
  • Do you know what tone and style you want this piece to have?
  • What is the project de
  • adline and are there any specific formatting issues (such as word count or design?)
  • Does this piece need to achieve some SEO results? Have you invested any keyword research?
Tip #2 – Get clear on communication methods

I mostly work over email and phone, but we can use other applications as required.

The main thing is to keep up the communication throughout the project.

Sometimes a large copy project is divided up into smaller chunks and therefore there may be multiple deadlines to manage.

Tip #3 – Understand it’s a two way relationship

Good things come from collaboration. I love using my experience and knowledge to write content for my clients. But I can’t do it all without some help from you. I appreciate clients that have an opinion – and a clear goal – but are equally happy to listen to my ideas.

If we can work as a team, the results will be greater. This means both of us knowing our responsibilities.

A little bit of effort and investment from you now to give a clear brief, will ensure I can create copy for you that is awesomely perfect!

 

Are you ready to work with me on your copy and content? Contact me on email at rachel@sbcreations.com.au or via the contact form on my website.

That concludes my blog 3 tips for a great briefing session with your copywriter, hope you enjoyed it!

You can read more about SB Creations in the WBA Members Directory here

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