A great project brief is a vital part of ensuring you receive great content from your copywriter. Read on for 3 tips for a great briefing session with your copywriter.
If you are delegating content writing to a copywriter for the first time, you might have some questions.
As an experienced copywriter I know how to craft copy that converts, and I will have many ideas for how to present your copy.
However, you are the client – and absolutely allowed to put forward your opinion about the way the copy is presented, the tone, and the wording.
Ideally we both see things the same way! There is a proven process that works when it comes to creating great content. You can read all about my process in this blog here.
But back to the briefing session..
The briefing session is often called a ‘discovery call’. It’s where the client and copywriter talk through some of the bigger strategies your business is working with.
It’s a good idea to come to the phone call or Zoom meeting with an open mind. All we need to do at this point is start a conversation about what you need, what your audience needs, plus get an idea of time-frames etc. We do not need to have all the answers at this point – this is a starting point.
Firstly, we just chat. It’s as simple as that!
You tell me all about you and your business, and what copy you want.
Then I will ask a few questions…!
If you do not know all the answers yet, that’s okay. These questions can prompt you to get thinking – and I can help you narrow it down if necessary.
I mostly work over email and phone, but we can use other applications as required.
The main thing is to keep up the communication throughout the project.
Sometimes a large copy project is divided up into smaller chunks and therefore there may be multiple deadlines to manage.
Good things come from collaboration. I love using my experience and knowledge to write content for my clients. But I can’t do it all without some help from you. I appreciate clients that have an opinion – and a clear goal – but are equally happy to listen to my ideas.
If we can work as a team, the results will be greater. This means both of us knowing our responsibilities.
A little bit of effort and investment from you now to give a clear brief, will ensure I can create copy for you that is awesomely perfect!
That concludes my blog 3 tips for a great briefing session with your copywriter, hope you enjoyed it!
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